Content - Successful trade fair for “NEW ISL”

Successful trade fair for “NEW ISL”


The European Coatings Show 2011 ended on a high note for ISL. The company from Kürten near Cologne was once again represented at this year’s European Coatings Show; with an “Advanced Colors” themed modern exhibition stand in the new corporate design and plenty of first hand information about the expanded and improved ISOVERSAL product range. Experts from ISL as well as trading partner Guth Chemie were available to answer any questions about the expanded range of products.

ISL’s new modern look at the ECS is the culmination of a process started earlier this year, which included the repositioning of the company and a revision of the ISOVERSAL product range.

ISL sales director Axel Rück sums up the positive result, “A large number of existing and potential customers who had heard about our expanded range and the new ISL came to visit our stand – a development that we are very pleased with.”

ISL has recently expanded and optimised its ISOVERSAL series. It now offers both universally applicable and specially tailored preparations for colouring industrial lacquer systems. The product range ISOVERSAL-WU was technologically redeveloped using official funding from the German Government. The ISOVERSAL-WU colour pastes are the new recommendation for universal application in aqueous systems. ISL developed a colour gallery for the tried-and-tested product ISOVERSAL-LM. At the touch of a button, ISL customers can access more than 4,000 formulations based on the various colour systems on the market. The ISOVERSAL series is rounded off by ISOVERSAL-PU, which is particularly suitable for polyurethane lacquers and coatings, and ISOVERSAL-CU for CASE applications. In addition, ISOVERSAL-EP is a new product that offers individual solutions for epoxy lacquers. In future, PVC lacquers can be coloured perfectly with ISOVERSAL-PH, and, with ISOVERSAL-PF a phthalate-free version is also offered.

“Once again, this year’s ECS has been an ideal platform for us to introduce our new corporate design and the expanded ISOVERSAL product range to existing and potential customers,” Rück summarises.

The European Coatings Show 2011 consolidated its position as a leading international meeting place for the industry in impressive fashion: approximately 26,000 industry professionals from 100 countries visited 886 exhibitors at the European Coatings Show 2011 to learn about the latest developments in raw materials, laboratory and production technology, testing and measuring technology and other services.

ISL-Chemie GmbH&Co. KG
Cliev 11
51515 Kürten
Regina Wolf
Tel: +49 2207 96 91 27
Fax: +49 2207 96 91 29

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